Job Introduction
As Marketing Content and Communications Executive you we be responsible for creating engaging content for Gleeson across all marketing channels including both digital and outdoor with a focus on lead generation and lead conversion and internally across the business.
Working collaboratively with both the Digital Marketing Manager and Brand Manager to understand what is working well and devise a content plan that engages with our target audience with a view to making Gleeson the go-to housebuilder for our audience.
This is a new role in the team and will be an opportunity for an ambitious marketer to make their marque and enjoy a rewarding career with an established business.
You will be part of a highly motivated team and will have lots of support and direction from the Head of Marketing.
Role Responsibility
- Ongoing review of all Gleeson content on digital channels, including website and social media
- Develop and own content strategy and develop content plan for marketing assets
- Develop a message house using insight and data to ensure the team understands the appropriate messages for each audience
- Produce marketing communications working with the Digital Brand managers to understand campaign objectives and performance results
- Work with the sales teams to understand customer attitudes and motivations
- Generate new content ideas related to our industry and customers’ needs
- Write creative, compelling and clear digital content for use in blog posts and the SEO strategy
- Upload all content to various channels
- Produce and promote content for all stages of the funnel from the top (awareness) to the bottom of the funnel (conversion) and ongoing referral (customer success)
- Ensure copy is consistent to our brand and written style guide
- Analyse metrics to understand the success of content pieces and use the outcome to inform discussion about future content strategy
The Ideal Candidate
- The successful candidate will have excellent interpersonal skills with the ability to build and maintain effective internal and external relationships
- You will be creative with previous experience in copywriting, marketing message writing with the ability to write compelling marketing
- Previous experience producing marketing materials in various formats including written and video formats is essential as is previous experience interpreting insight, understanding audiences and mapping the correct messaging
- You will have previous experience of working in a matrix environment where you are taking briefs and producing marketing messages / material to campaign timelines and will be comfortable writing customer communications and posting and uploading to various channels
- Experience in SEO would be an advantage but is not essential
- An interest in the house buying customer journey will be helpful although not essential as is more important that you have a real passion for writing
Package Description
- Generous holiday entitlement of 26 days per annum + bank holidays
- Choice of company car or car allowance
- Discretionary Bonus Scheme
- Holiday Buy Back Scheme
- Company Pension Scheme
- Private Medical Insurance Scheme
- Healthshield membership
- Life Assurance Scheme
- The opportunity to join our Share Purchase Plan upon completion of a year working with Gleeson
Why Gleeson?
Gleeson is the best housebuilder in the UK, we are changing lives by building affordable, high quality homes where they are needed for the people who need them the most. At £130k our average selling price is half that of other housebuilders and this is what sets Gleeson out from the rest. We achieve this by working collaboratively, employing passionate individuals and are respectful to all our employees, customers and subcontractors.
Gleeson is a listed PLC valued at over £0.5 billion with a share price growing 14% pa over the last five years and is the most highly rated housebuilder on the stock market. Gleeson is a highly profitable business with ambitious growth plans and is poised to continue growing at a rapid pace. Dynamically led by the strongest management team in the sector Gleeson are delivering high margins, higher growth and have the cash resources to continue growing. To support this growth we are looking for ambitious, results driven individuals with a desire for progression to join our ever expanding team.
As an employee of Gleeson you will not just be an employee but a member of the Gleeson family, a collaborative team that treats each other with respect. Here at Gleeson we are passionate about developing and supporting our employees to work to the best of their potential and encourage progression from within.